The Proving Ground
Prove it's real before you bet everything on it.
For you if You're early. You have an idea you believe in, maybe your first customers, and you want proof there's a real business here before you commit everything to it.
What you get
- A two-hour session each month, putting your biggest open question to the test: is the problem real, will people pay, does the model hold.
- A short written brief after each session: what we tested, what it showed, and what it means next. Yours to keep, and to show an investor.
- The analysis I do between sessions on your business model and unit economics, your ideal customer and what sets you apart, using your real numbers.
- A running picture of what's proven and what's still unproven.
Term: Minimum three months, then month to month.